Cover letter is the first line of defense of every applicant who are applying for any typical position such as; salesperson, writer etc. Not only your image or the interview itself should make an impact but also your cover letter, it should arouse your future employer’s interest to place you on top of his list. It’s also a sales letter, you are selling yourself remember? As a seller, you should emphasize on your talents which the company can use once they hire you. Make your description brief and clear, don’t go beating around the bush because your cover letter might find itself inside the trash bin instead of making it on the recruitment managers table.