The cover letter is the applicant’s opening move and has one aim only, to secure an interview schedule in order to boost his chances in getting the position. The cover letter intends to create an impact and arouse the employer’s interest in the applicant that would result in placing him in the top ten candidates for the position. The cover letter is a sales letter, it is meant to sell you as an individual and the talents you can offer to the company.
Positive, outgoing, assured and confident are traits that need to be projected by the cover letter. Remember that employers are looking for people who fit their needs so in writing the cover letter, it is necessary to ask yourself, what could you offer to the employer? If you are in sales, the cover letter is the best example of your salesmanship because you are selling something you know a lot about, yourself.
In the highly competitive sales world, sales resume, rather than the interview process is seen as the key that would unlock the door to your sales career and point your path to success. In order to enhance the effectiveness of this key, it is important to recognize that one of the most common defects in writing a resume is the lack of focus.
That is a common misconception about the piece of paper you trust your employment future in, it ia a very important record of who you are and what you have accomplished in your career. Many fail to realize the importance of their 
Knowing what you’re getting into is the best defense and tool for a successful job application. From the cover letter to your actual resume body, you can customize such to reflect your personality and skills as a well-learned sales executive. You don’t just become a successful sales executive overnight, 
