In general, people who screen the candidate’s resumes most often are not from the sales department. Usually they are recruitment personnel’s from the HR department and before it lands on the Sales Manager’s table they have already scrutinized your resume. These people screens hundreds of resumes almost everyday and they really know what’s a standout among the piles in front of them. You should write a resume that can surely make a sell out to the screener, easily recognizable and eventually once satisfied with the content will pass it over the decision maker of the company.