The cover letter is the applicant’s opening move and has one aim only, to secure an interview schedule in order to boost his chances in getting the position. The cover letter intends to create an impact and arouse the employer’s interest in the applicant that would result in placing him in the top ten candidates for the position. The cover letter is a sales letter, it is meant to sell you as an individual and the talents you can offer to the company.
Positive, outgoing, assured and confident are traits that need to be projected by the cover letter. Remember that employers are looking for people who fit their needs so in writing the cover letter, it is necessary to ask yourself, what could you offer to the employer? If you are in sales, the cover letter is the best example of your salesmanship because you are selling something you know a lot about, yourself.